Socialnomics was a theory created by Erik Qualman. It is associated with word of mouth marketing, due to the social media. He argued that companies who take time to develop a strong social media presence have the best chance of surviving in the 21st centuary marketplace. Likes, comments and check in's have been proven to make a difference to a company.
In a Ameican survey in 2012, 47% said that Facebook has the greatest impact on their purchase behaviour. However only 30% in 2011 agreed. This proves that the media has huge influences on campanies ect.
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